Responsive is the world wide web's new Standard
Settle in, it’s here to stay thanks to mobile
Nobody wants to pinch and zoom to see your site
In this day and age of mobilegeddon, everybody is on their phone either tweeting texting and most of all shopping. If you are a brand that has something to sell and you do any business online then you know the importance of getting that sale.
If your website is not responsive then its safe to assume that your users will need to pinch and zoom to see your content. Nobody wants to pinch and zoom to read all your content or find a button to go to the next page. The average user will click away from your site within 15 seconds if your site doesn’t load. and if your site is not designed for a mobile device, users recognize that and click away. They will be recalling a previous frustrating experience they had with someone else’s site that wasn’t responsive. They won’t want to go through that again. Being responsive gives users a better experience.
Cost effective
Who doesn’t enjoy saving money? Having a responsive site saves you money by allowing you to create one SEO campaign. One site that responds to all devices saves you money by requiring you to have one site instead of a desktop site and a mobile site. Just consider all the man hours involved with SEO, development, project management, Designers, Meetings, and stakeholders. That can add up to hundreds of thousands of dollars depending on the site complexity.
Maybe the following stats from Smart Insights will convince you how much mobile usage has grown.
More than 20 percent of Google searches are now being performed on some sort of mobile device.
In 2012 over half of all local searches were done on a mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
In 2014 mobile Internet usage is expected to overtake desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
In 2012 over half of all local searches were done on a mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
In 2014 mobile Internet usage is expected to overtake desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Stay ahead of the competition
54% of consumers are less likely to engage with a business after a bad mobile experience.
67% of mobile users and more likely to buy from a mobile-friendly site.
42% of customers go to their competitors after a bad mobile experience
6 out of 10 banking customers switch banks because of their mobile services.
67% of mobile users and more likely to buy from a mobile-friendly site.
42% of customers go to their competitors after a bad mobile experience
6 out of 10 banking customers switch banks because of their mobile services.
Helpful info to know about responsive web
Mobile is used more than desktop
Since 2014 more people do their internet business on their mobile phone than a desktop computer. Google estimates between 60 and 60 percent more mobile users than desktop. This means if you’re doing any type of business and your site is not mobile friendly, well… you could be losing sales and revenue. You make not even show up in a google search if you’re not responsive. yikes….
Create a positive tranisition
Say someone wants to buy a pair of shoes and they find you while at lunch. They decide to finish their purchase at home. They wouldn’t have a good user experience if your desktop site was not the same as your mobile site. Being responsive, your site will give the buyer the same experience. Thus resulting in happy buyers and quite possibly a return customer.
Google indexes your site based on responsiveness
Google prefers your site to be responsive and says that it is industry best practice to make your site configured for mobile. Google even places rankings on user experience. Seo for responsive websites is becoming more important as Google is taking in consideration content organization.
