This is THE most important step. Building a quality brand takes more effort than building a quality product. Products are tangible and brands are perceived. You build memorable brands in peoples minds.
The term UX was rarely used 10-12 years ago. The coming of age of mobile devices and apps has spotlighted the importance of providing a good seamless user experience across all the brand digital touchpoints.
The user interface choices you make on a website or app make a huge impact on your customer’s overall experience. In order to provide a good experience (and get people to take action), your design needs to be more than just beautiful. It needs to help your users do what they need to do.
The web is not what it use to be. Now you have to think in the way of mobile-first. Start small and work your way up to the larger screen size. This requires content planning and UCD.
In the last 12 years, mobile devices have changed the way we live our lives. I see 2-year-olds to 90-year-olds using these devices. It is important to understand who your demographic is and what your product will do.
Being creative is a blessing. I have been fortunate to be able to use my talent in various ways. Painting, tattooing, a career in design. I am able to use both sides of my brain.