Responsive is the world wide web's new Standard
Nobody wants to pinch and zoom to see your site
If your website is not responsive then its safe to assume that your users will need to pinch and zoom to see your content. Nobody wants to pinch and zoom to read all your content or find a button to go to the next page. The average user will click away from your site within 15 seconds if your site doesn’t load. and if your site is not designed for a mobile device, users recognize that and click away. They will be recalling a previous frustrating experience they had with someone else’s site that wasn’t responsive. They won’t want to go through that again. Being responsive gives users a better experience.
Maybe the following stats from Smart Insights will convince you how much mobile usage has grown.
In 2012 over half of all local searches were done on a mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
In 2014 mobile Internet usage is expected to overtake desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Stay ahead of the competition
67% of mobile users and more likely to buy from a mobile-friendly site.
42% of customers go to their competitors after a bad mobile experience
6 out of 10 banking customers switch banks because of their mobile services.