In my heart and mind.

This is THE most important step. Building a quality brand takes more effort than building a quality product. Products are tangible and brands are perceived. You build memorable brands in peoples minds.

How do I feel?

This term was rarely used 8-10 years ago. The coming of age of mobile devices and apps has spotlighted the importance of providing a good seamless user experience across all the brand touchpoints.

How do we interact with this thing?

The user interface choices you make on a website or app make a huge impact on your customer’s overall experience. In order to provide a good experience (and get people to take action), your design needs to be more than just beautiful. It needs to help your users do what they need to do.

World wide what?

The web is not what it use to be. Now you have to think in the way of mobile first. Start small and work your way up to the larger screen size. This requires content planning and UCD.

Devices we love.

In the last 8 years, mobile devices have changed the way we live our lives. I see 2-year-olds to 90-year-olds using these devices. It is important to understand who your demographic is and what your product will do.

Blessed with a talent.

The web is not what it use to be. Now you have to think in the way of mobile first. Start small and work your way up to the larger screen size. This requires content planning and UCD.